The meanings of the meta brand of St. Petersburg

A meta-brand is a complex of visual, ideological and cultural elements of identification, based on an internal strategy for the development of territories.

One of the main visual elements is the turquoise sun symbol as a reference to the northern latitudes and the polar night. The Northern sun is a symbol of the northern worldview, faith in human genius, faith in breakthrough and enlightenment.

This is what characterizes the personalities of the people who inhabit St. Petersburg these days and will live here in the future.

«Turquoise sun»

St. Petersburg is a place, created by outstanding people, as well as a place that creates such people, helps them realize themselves and achieve ambitious goals.

The slogan of the St.Petersburg meta-brand is “To create great things”. This is the motto of the personalities who represent St. Petersburg and inspire the whole world.

«To create great things»

Visual elements

St. Isaac's Cathedral is the largest Orthodox church in St. Petersburg, located on St. Isaac's Square. The Cathedral of the St. Petersburg Diocese from 1858 to 1929. It has had the status of a museum since 1928.

Lakhta Center is a public and business complex, located on the territory of the municipality of Lakhta-Olgino in the Primorsky district of St. Petersburg.

The Spit of Vasilievsky Island is a cape at the eastern tip of St. Petersburg, surrounded by the Bolshaya Neva and Malaya Neva. One of the most famous architectural ensembles of the city.

Rostral columns are architectural structures in the center of St. Petersburg on the Spit of Vasilievsky Island. In the 19th century it served as lanterns of the port of the capital.